Starting and running
a business is no easy feat - it's a multi-faceted
venture that requires you to wear many hats.
But no one person can be great at everything:
marketing, design, bookkeeping, legal issues,
competitive analysis, website development..
the list goes on. You need to focus on the
aspects of your business that you do well,
and let Breakaway Solutions® help your
business succeed on the web.
How to Build a Successful
It is rare today to find someone
who doesn't use the Internet to find information
or to shop for personal or business needs.
But does this necessarily mean your business
needs a Web presence? Consider this: According
to a study by the Graphics, Visualization,
and Usability Center, nearly three-quarters
of all US households have Internet access,
and more than 85% of users say they find
new businesses through Internet search engines.
Even if your customers are local or the
business you are in requires personal relationships
with your customers, the statistics don't
lie: a professional website is a must today
for any business!
It's easy to build a Web site. Anyone
can do it for little or no money. What is
not easy is building a successful business
with it. So how do you do it? Start by asking
yourself: "Why do I need a web site?
What will it accomplish for my business?"
The biggest mistake you can make is to build
a Web site that doesn't do anything for
you. This may seem obvious, but too many
companies build Web sites simply because
they believe it would be neat, or because
their competitors have one. Without a real
purpose, a Web site is just a complete waste
Your logo appears on everything from your
letterhead to your website, reaching customers,
prospects, suppliers and the press. In other
words, your logo reaches everyone and is
the first impression someone will have of
your company, therefore your logo needs
to create a favorable introduction. Present
yourself clearly and dynamically, and you
will look like a pro, even if your office
is your basement. Easier said than done,
you say? Maybe. Luckily, however, there
are time-tested guidelines to follow in
your quest for a great logo.